Well, gets rich snippets on Google. Macon Hardwood is a B2B hardwood flooring supplier with a wealth of experience in the flooring industry. We felt this knowledge was our competitive advantage. While many suppliers can get a shipment of pine flooring on the truck tomorrow, could they also speak to its many varities, grades, and features? In most cases, the answer was no.

I worked closely with the CEO/founder and his sales team to build out the shell of a content library aligned to the keywords and audiences we needed to target. Over several years, I created new content every month by performing keyword research, identifying trends in the industry, and conducting interviews with SMEs. Once created, the content was optimized for search engine discovery.

Three of the blog posts I wrote for the website have been captured as rich snippets by Google, inititally driving a 4000% increase in organic traffic QoQ. Though traffic has leveled off since the initial uptick years ago, the extensive Knowledge Hub continues to drive organic growth for Macon Hardwood.