Established in 2017, Core & Main is a leading distributor of water, sewer, storm drain and fire protection products in the US. After splitting off from a larger company, they were left with a technologically stale website and a lack of brand identity. I was part of a 2-day workshop with C&M’s leadership to identify business needs and create a blueprint for how all inherited systems would work together to serve the customers. The website redesign played a key role in helping Core & Main showcase both their new offerings and authority in a competitive market. My role:

• Discovery & Website Strategy
• Site Architecture
• Homepage Content