The Council on Occupational Education (COE) is a national accreditation agency for technical institutions. With US experiencing a labor shortage in skilled trades, COE needed to showcase the value of attaining accreditation and position itself as the leader in a competitive space. As part of the redesign, I worked closely with the Council leadership to refine their brand identity, create content that touts its many success stories and integrate a CRM tool. My role:

• Discovery & Website Strategy
• Site Architecture
• Content Writing
• SEO Strategy
• Lead Capture & Generation Strategy