More than 100 million people suffer from chronic itch conditions and more than 400 million experience acute itch conditions every year. Yet, there was not a single online destination devoted to educating and empowering itch sufferers. As a start-up devoted to solving for itch, Cosmederm saw an opportunity to create that resource. I worked with an agency to outline the vision for ItchFreeZone.com and worked with a handful of dermatologists to create and curate a library of original content. My role:

• Discovery & Website Strategy
• Site Architecture
• Content Writing
• Lead Capture