Macon Hardwood is a small but mighty hardwood flooring supplier that serves big box retailers, contractors, and flooring distributors, with annual revenue of 30M+. With increased competition in B2C space, they wanted to shift focus on their high-value customers. The goal of the website refresh was to position Macon Hardwood as a large-scale B2B flooring supplier with abilities to fulfill orders by the truckload. My role:

• Discovery & Website Strategy
• Site Architecture
• Content Writing
• SEO Strategy
• Management & Optimization