TriCalm, a steroid-free, anti-itch hydrogel, needed to stand out on store shelves saturated with legacy anti-itch products. To complement the packaging facelift, I worked with a web agency to launch a website that not only incorporated the new branding but showcased the efficacy of the challenger brand. My role:

• Discovery & Website Strategy
• Site Architecture
• SEO Strategy
• Lead Capture & Generation Strategy
• Drupal to Wordpress Migration